William Ruh is the CEO for GE Digital as well as the senior vice president and Chief Digital Officer (CDO) for GE. GE Digital, a $6B business of General Electric, provides premier digital software solutions and services for the industrial world - from asset performance management and brilliant manufacturing, to platform-as-a-service, cloud and cyber security. Mr. Ruh joined GE in 2011 to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE. A 30-year veteran of the software and Internet industries, Mr. Ruh has held numerous executive management positions, most recently with Cisco, and is an accomplished author and speaker. He earned bachelors and master’s degrees in Computer Science from California State University, Fullerton.